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Consumer Group Questions Splenda's Claims

  • January 17, 2005

A national consumer group has asked the Federal Trade Commission (FTC) to investigate misleading claims made by Johnson & Johnson's McNeil Nutritionals division that imply Splenda is a "natural" product. According to a letter from Generation Green, an advocacy group favoring corporate and governmental policies that protect children from exposure to toxins, McNeil has intentionally blurred the line between artificial and natural by using the word "sugar" in advertising Splenda. The...