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Sexual Dysfunction Drugs Declining in Popularity

  • January 24, 2005

I suspect consumers may be starting to understand just how much marketing "magic" goes into the drugs conventional physicians prescribe to them. A good example is the market of erectile dysfunction drugs. Despite devoting close to $400 MILLION on advertising for the first 10 months of 2004 alone to young males, sales of erectile dysfunction drugs -- Viagra, Levitra and Cialis -- have flattened to a mere $1.2 BILLION. That's the same number this class of drugs earned in 2003, which has...