How It Really Pays To Be Healthy

If people won't take steps to optimize their health for all the obvious reasons -- as if living a longer, pain-free life and slowing down the aging process just isn't enough -- some companies are now providing extra incentives in the form of cash and product rewards, like a free IPod. In one case, an overweight PacifiCare worker gets paid an additional $15 biweekly merely for tracking his food intake and exercise on the Web every 24 hours. Unconventional programs like this one have a...

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