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Are Salads Becoming Trendy?

  • February 24, 2005

Earlier this week, I wrote about McDonald's push into the salad market, a smart and profitable move. Evidently, the salad business is heating up even more, as Chiquita Brands announced it will buy Fresh Express, the bagged salad giant, for $855 million. In buying Fresh Express, Chiquita CEO believes the salad market is "vastly underdeveloped." Here's why: The profit for bagged lettuce Chiquita will sell is twice that of the fresh fruit the Cincinnati-based company sells. With the...