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Kellogg's Adds Fish Oil To Cereals

  • March 02, 2005

Last week, I posted an article about the unnecessary praise General Mills has received for adding fiber to its cereals, particularly when that extra content, in many cases, barely changed at all! Not to be outdone, Kellogg signed a long-term agreement this week with Maryland-based Martek Biosciences to provide omega-3 fatty acids for its cereals and cookie products, perhaps by next year. The move widens Martek's existing reach in the food market, as its omega-3 products are currently...
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