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Beware of More Deceptive Splenda Propaganda

  • March 16, 2005

One sure-fire way to boost the market for your business and the products you sell, no matter how toxic they may be: Support an ancillary, charitable cause -- like underwriting the expenses of a Little League baseball team -- that "legitimizes" what you do in the public eye. That strategy had everything to do with why McNeil Nutritionals, the makers of Splenda, announced their co-sponsorship of Americans in Motion (AIM), a fitness initiative launched by the American Academy of Family...