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The New Strategy for Drug Advertising

If you've been reading my newsletter regularly, you know about a crackdown by the FDA on the outrageously false claims mega-billion pharmaceutical companies have made in their direct-to-consumer advertising. For that and various other reasons, some marketing experts expect the business of advertising prescription drugs -- now a $4 billion industry all by itself (according to 2004 numbers) -- will change. One expert believes drug ads have hit a wall in terms of current advertising...

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