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Cheerios Creates a Buzz with Their 'Bring Back the Bees Campaign'

  • March 21, 2017

Cheerios’ good intentions paved a road straight into the crosshairs of ecologists and environmentalists. As reported by USA Today, they attempted to bolster dwindling bee populations by distributing 1.5 billion wildflower seeds. This easily exceeded their goal of 100 million donated seeds, but their execution has left much to be desired. Many of these seeds are non-native and banned throughout much of the U.S. Included in the packets were California poppy seeds, which are considered an...