Pharma Loves Cop Shows: A Look at How Industry Spends Its Money on TV Ads

In a wrap-up of media showcasing Big Pharma’s presence on everything from Facebook to newspapers to TV, Kaiser Health News highlights the big bucks that pharmaceutical companies pump into advertising. In TV alone, depending on which show you’re watching, as much as 38 percent of the ads could be drug promotions. And, even though the outlay represents millions of dollars on Pharma’s part, the ultimate income from these ads is in the tens of billions of dollars. Whether...

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