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FDA Seizes Documents From Juul Headquarters

The U.S. Food and Drug Administration (FDA) raided the headquarters for Juuls, the e-cigarettes that are so popular with teens, and seized more than 1,000 documents related to the company’s sales and marketing practices, The New York Times reports. The surprise inspection and subsequent seizures are a result of the FDA’s concern that “e-cigarettes are creating an epidemic of regular nicotine use among teens,” the FDA said in a statement. Juuls comprise 72 percent of the e-cigarette market in the U.S.

The FDA has already told us why they keep ramping up the pressure on Juuls, as well as other vaping device makers: They simply don’t believe the companies are trying hard enough to keep youths from vaping. Introduced as a help strategy for adults trying to quit smoking, vaping quickly became a fad for teenagers, many of whom don’t connect the dangers of smoking with vaping.

It’s bad enough that the cute little slender e-cigs are attractive to teens; but, when you consider that the flavors in them as well as the nicotine they come loaded with pack a double-whammy addiction waiting to happen, you can understand why the FDA is so concerned. E-cigarettes are simply offering consumers a new habit in exchange for the old.

If you think I’m wrong about this, all you need to do is take a look at one of Juul’s marketing promotions. Presented as the "most satisfying" and "genuine alternative to cigarettes,"5 Juuls are described as delivering "a nicotine hit that's much more like smoking a cigarette than other e-cigs." Say what?

It’s obvious that e-cig companies don’t want people to quit. And, it’s equally obvious that teens are the most promising future consumers of vaping devices. When you consider that data demonstrates adolescents who vape have a higher potential to begin using traditional cigarettes and that teens may experience neurological changes that increase their risk for developing an addiction to nicotine as adults, it’s easy to see why the FDA is intent on finding out whether Juul makers have some secret plans to further their agenda.

The bottom line is vaping is not “safe.” Despite what the sales pitches say, e-cigarettes emit dangerous aromatic polycyclic hydrocarbons that include carcinogenic chemicals. Not only that, even though these devices are supposed to be odorless, bystanders are not immune from the dangerous effects, as the vapor contains nicotine and other fine particulate pollutant matter easily absorbed through inhalation.