By 2027 the world vitamin market will be valued at $9.5
billion, nearly double what it was at $5.18 billion in 2019, as consumers seek
to supplement their diets with needed nutrients.
Popular vitamins that make for great returns dollar-wise
include vitamin A, which has shown positive effects for ophthalmologic
conditions, and vitamin D, which addresses numerous health issues.
In market shares, China holds the reins and, interestingly,
a growing segment of the vitamin market there is going to livestock feed. A wide
range of suppliers are reaping the profits, from Pfizer to BASF to Nestle,
Watson and Amway, and many more.
SOURCE: MENAFN
August 3, 2020