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Mega Marketing Company Can’t Escape Massachusetts Opioid Lawsuit

  • November 02, 2021

A worldwide marketing company that boasts major drug companies as some of its clients has lost its bid to stop a lawsuit filed by the state of Massachusetts for the part it played in pushing opioids on people to the point of addiction. Massachusetts Attorney General Maura Healey sued Publicis Groupe for helping Purdue Pharma to develop advertising strategies to push Purdue’s opioid sales over a nine-year period. In rejecting Publicis’ request to drop the suit, Massachusetts’...
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