In the hopes of cashing in on the fake food bandwagon, fake meat company Believer Meats is teaming up with ingredient supplier ADM, to produce what they hope will be products tasty enough to make consumers want to come back for more.
The venture will focus on research and development of cell-cultivated meat that will produce products that have the texture, taste and nutrition that keep consumers want.
Believer Meats CEO Gustavo Burger said he expects a “no-questions-asked” FDA approval soon, like other similar projects already on the market. In the meantime, the company will also concentrate on building their brand so consumers will be able to relate to it, and ready to try once the product hits the stores.
SOURCE:
Food Navigator April 12, 2023