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‘Spikevax That Body!’ Moderna Tells the Health-Conscious Crowd

  • November 09, 2023

A 60-second Moderna TV commercial bent on convincing health-conscious consumers that getting their COVID shots is the healthy thing to do has a message and slogan that the drug company hopes will catch on. The name for Moderna’s shot is Spikevax, and Spikevax it is, as the camera pans through a series of seniors exercising various parts of their bodies, from their brains to their legs as they play board games, ride bikes and get other vaccines, such as the flu shot. As reported by...