Food companies are rushing to replace artificial dyes with natural alternatives after U.S. health officials called for a phase-out by 2026. At Sensient Technologies in St. Louis, scientists are testing plant-based colors like black carrot juice and algae extracts to recreate the bright, appealing hues consumers expect. The shift comes amid growing concerns about the health risks of synthetic dyes, especially for children, and increasing pressure from federal guidelines and state laws.
Finding natural replacements is not easy. Natural dyes are less stable, more expensive, and harder to produce in large amounts compared to synthetic versions. To meet demand, some companies are turning to creative sources like beet juice or even cochineal insects to achieve vibrant colors. Brands like PepsiCo and WK Kellogg have already announced plans to phase out artificial colors, while others are preparing for the big shift to keep their foods colorful and appealing.
Even though switching will take time, momentum is growing. Health experts say removing artificial dyes is a smart move, as these additives have been linked to health concerns in some studies. As more brands work to meet the 2026 goal, shoppers will likely start to see more foods made with natural colors on grocery store shelves.
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