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Nasal Spray For Flu Ready For Launch

Over three years ago I warned that the nasal flu vaccines were coming. One of my mentors is Dr. Tom Stone, and five years ago I posted his warning on the flu vaccines.

The nine-week print and TV advertising campaign for FluMist, spanning the September-to-November vaccination period, will cost an estimated $25 million, making it the most intense direct-to-consumer marketing campaign ever waged for a vaccine. What this article doesn't tell you is that Wyeth, the vaccine's maker, will be spending another $75 million to promote this vaccine to doctors, for a grand total of $100 million.

Now, $100 million may seem like a ton of money to spend on ads, but does anyone care to guess how much they anticipate making on this vaccine?

The answer is a cool $1 billion.

If you want some solid advice on how to avoid the flu, read my earlier article on how. Just remember, the flu shot is not the answer to avoiding the flu.

Washington Post September 10, 2003 Free Registration Required

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