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Nasal Spray For Flu Ready For Launch

  • September 10, 2003

Over three years ago I warned that the nasal flu vaccines were coming. One of my mentors is Dr. Tom Stone, and five years ago I posted his warning on the flu vaccines. The nine-week print and TV advertising campaign for FluMist, spanning the September-to-November vaccination period, will cost an estimated $25 million, making it the most intense direct-to-consumer marketing campaign ever waged for a vaccine. What this article doesn't tell you is that Wyeth, the vaccine's maker, will be...
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