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Power Bar Founder Dies of Heart Attack

  • March 20, 2004

Brian Maxwell, founder of the multimillion-dollar PowerBar empire and a former world-class marathon runner, has died of a heart attack at 51. In 1977 Maxwell was ranked the No. 3 marathon runner in the world by Track and Field News. I have been running since the late '60s. In the '70s the myth was that if you ran a marathon you were virtually immune to heart disease. Brian's death nails that myth shut. What is even more surprising is that he was a strong promoter of conventional nutrition...
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