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Novel Approach To Conquer the Obesity Epidemic

Would banning junk foods ads on TV do anything to reduce the obesity epidemic? UK Health Secretary Dr. John Reid seems to think so. Such ads may be banned before 9 p.m., according to a Public Health White Paper expected to be issued tomorrow in Great Britain.

Some expect TV restrictions could even be harsher because British kids ages 4-15 do 70 percent of their TV viewing from 6 p.m. to 9 p.m. Food labelling will also be proposed, using a traffic-light system, meaning products with a green label would be considered generally healthy to red, for unhealthy.

The TV ad ban would apply to food and drink with high fat, salt or sugar content, affecting more than the usual offenders:

  • Fast food restaurants
  • Candy
  • Chips
  • Soft drinks

It might also include some soups, breakfast cereals and convenience foods popular with children, such as fish sticks.

The Telegraph November 15, 2004

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