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Splenda Vs. Equal Over "False" Claims

  • December 15, 2004

Talk about the proverbial "pot calling the kettle black," Merisant, the company that makes the artificial sweetener Equal, recently filed a false advertising lawsuit against McNeil Nutritionals (a division of Johnson & Johnson) claiming Splenda, isn't really made from sugar, as its packaging claims. Merisant representatives told a federal judge in Philadelphia that Splenda's marketing slogan -- "made from sugar, so it tastes like sugar" -- should read something more like, "made...
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