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Splenda Vs. Equal Over "False" Claims

Talk about the proverbial "pot calling the kettle black," Merisant, the company that makes the artificial sweetener Equal, recently filed a false advertising lawsuit against McNeil Nutritionals (a division of Johnson & Johnson) claiming Splenda, isn't really made from sugar, as its packaging claims.

Merisant representatives told a federal judge in Philadelphia that Splenda's marketing slogan -- "made from sugar, so it tastes like sugar" -- should read something more like, "made from dextrose, maltodextrin and 4-chloro-4-deoxy-alpha, D-Galactopyranosyl-1,6-dichloro-1,6-dideoxy-beta, D-fructofuranoside." In other words, McNeil Nutritionals had misled consumers into thinking Splenda was "natural," or made with raw sugar, when it is actually a synthesized chemical.

No wonder, Merisant is going after MacNeil: Splenda sales have soared way past Equal since it was introduced in the United States some four years ago.

And, again, quite odd that the manufacturer of an artificial sweetner whose primary toxic ingredient is aspartame (a.k.a. Nutrasweet) is suing another manufacturer of an equally artificial sweetner with the equally toxic sucralose (a.k.a. Splenda).

ABC News December 1, 2004

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