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Pepsi, Coke Join the Splenda Madness

Just before the end of last year, shortages of Splenda had forced manufacturer Tate & Lyle to ration its customers, putting the brakes on "new and improved" product lines with the artificial and totally unnatural sweetener. Yesterday, PepsiCo and Coca-Cola announced plans to sell diet soft drinks tainted with that "sweet poison" as early as next month.

So much for that shortfall...

Coca-Cola will add Diet Coke with Splenda (with a distinct label and look) to its asprtame-sweetened diet soda product line, that includes vanilla, cherry, lime, lemon flavors. It's part of a strategy to improve sales particularly in North America which accounts for almost a third of the company's overall revenues. (Presently, Diet Coke is the leading diet soda in terms of sales and the third leading soft drink overall after Coca-Cola Classic and Pepsi-Cola.)

Conversely, PepsiCo will relaunch its lagging alternate diet soda, PepsiOne -- once upon a time sweetened with aspartame -- with Splenda in March.

It's not all that surprising to me, considering soft drinks, particularly diet sodas, are some of the absolute worst foods you can consume.

What's so upsetting to me: The overwhelming demand for Splenda is largely due to those who believe using toxic products like this are far better for their health and weight. Folks, if you are consuming Splenda because you believe it is a safe alternative to sugar or other artificial sweeteners, then you're in for a big surprise. Research in animals has shown that consuming Spleanda goes hand-in-hand with a plethora of health problems. To name three:

  • Shrunken thymus glands (up to 40 percent shrinkage)
  • Enlarged liver and kidneys
  • Atrophy of lymph follicles in the spleen and thymus

Also, I strongly urge you to learn more about the toxic ways Splenda can affect your body by reviewing my testimonials page, I update frequently.

USA Today February 7, 2005