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McDonald's Pulls Ad About a Boy Whose Father Died

The response to an ad in the U.K. featuring children who had lost a parent was not exactly what McDonald’s was hoping for, CNN Money reports. Instead of embracing the ad, viewers accused the company of exploiting vulnerable children, and the anger was so intense McDonald’s pulled the ad.

It’s hard to say what McDonald’s was thinking when they created an ad like that, but then some companies will do anything to market their products to children. The average child sees 12 to 21 TV commercials for a food product every day, and besides fast food restaurants, the foods most heavily targeted at children include soft drinks, sugary breakfast cereals, salty snacks, and baked goods — all things that are not good for them.

McDonald’s ad aside, the food industry at-large doesn’t go far enough to protect children from this junk food advertising. Instead, the industry spends $1.6 billion a year just marketing to kids. Granted, in 2016 McDonald’s did try to improve its image by removing high-fructose corn syrup and antibiotics from its foods, but its food choices are still highly processed, as well as high in carbohydrates.

The best thing to do is to forego fast foods completely, whether you’re a child or an adult. I also recommend keeping an assortment of your favorite fresh raw veggies in the refrigerator, and raw nuts for snacking, since the more raw foods you can incorporate into your diet, the higher your nutrient intake. I personally aim to consume about 80 percent of my diet raw.
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