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Fast Food Companies Target Vegan Customers

The number of vegans and vegetarians appears to be on the upswing. CNN reports that manufacturers plan on capitalizing on this by increasing the number of fast food and processed food options available to them. 

Being targeted by the processed food giants is no great favor. In fact, avoiding processed foods is the key to staying healthy. The goal of food technologists is to minimize costs by reducing the amount of real ingredients in a given item. They search tirelessly for cheap substitutes that mimic the authentic food. In doing so, chemicals and processes are used that turn the end product into something that looks, smells and tastes like "good food," but really is anything but. Rarely is real butter used, for example, because it's expensive. So they use additives that make the food taste like butter, but at a fraction of the cost.

Consumers are likely to turn their nose up at such practices and the processed food giants make every effort to hide their practices. They realize that consumers don't like long chemical-sounding names on the ingredients list. These names are known as "label polluters." 

To avoid having to list the chemical names of additives, processed food giants invented a Clean Label concept, which is aimed at removing all the old additives and long chemical names, and replacing them with ingredients that sound better. "Carrot concentrate" instead of "coloring" is one example of a Clean Label swap.

The processed food industry is primarily driven by the perception of wholesomeness. The moment the food industry finds out that a labeled ingredient is perceived poorly, they will either rename it or find an alternative that may be just as bad, or worse, that doesn't have that negative association.

The obvious solution is to avoid fast food and processed food at all costs. Instead, consume only sustainably sourced foods that are whole and nourishing. My nutrition plan is full of actionable information that can help get you started. The convenience and price of processed food is entirely illusory. You can either pay the farmer now or pay the doctor later.
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