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Signature Sweet Becomes Breakfast Cereal

You’ve seen plenty of candy and sweet treats turned into cereals in the past (think Reese’s Peanut Butter Puffs, Oreo O’s, Cookie Crisps and French Toast Crunch). But the newest sugary sweet-turned-cereal creation might tug at your nostalgic heartstrings a bit more than usual. Get ready: Twinkies Cereal is on its way to a grocery store near you.

twinkies

Six years ago, a Twinkies shortage made headlines. Hostess Brands filed to liquidate its business after a strike by the Bakery Workers Union left them crippled, and production on the treats had been halted. Americans were desperate for their fix of the “golden sponge cake with creamy filling” they’d come to know and love. Fortunately for those with a sweet tooth and a soft spot for Twinkies, two companies bought the rights to Twinkies and other snack brands from Hostess.

The new Hostess is now partnering with Post Holdings Inc. to turn Twinkies into a cereal, set to hit grocery store shelves in late December. Post’s brand manager of cereal partnerships, Josh Jans, said the company worked to get the flavor just right. "We think fans will find that it not only tastes great with milk but also outside the bowl," he said.

While cream-filled sponge cake cereal might sound appetizing, keep in mind that this cereal will be processed, and likely high in sugar and carbohydrates. A staggering 18.5% of American children and nearly 40% of adults are now obese, not just overweight. Research has linked growing waistlines to processed foods, sodas and high-carbohydrate diets. Studies have shown that for each 10% increase in the amount of ultraprocessed food consumed, your risk of death rises by 14%, and the primary factors driving the increased death rate are chronic diseases such as heart disease and cancer.

Oh well, it was fun to reminisce. If you’re looking for healthier breakfast options, try this caprese egg casserole!