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Westerners Continue Abandoning Low-fat/Processed Food Diets in Favor of REAL Food

In their quest for health and wellness via the diet, consumers in Sweden are increasingly looking to organic, additive-free – and high fat products.

According to the report, more and more Swedish consumers are switching from low-fat to high-fat products in order to lose weight, picking up on a trend that was noticeable several years ago, but that has since accelerated.

In addition, consumers in Sweden as in several western European regions, particularly the UK, are also avoiding products containing certain additives regarded as harmful. These include trans fats, monosodium glutamate and artificial sweeteners. Swedish consumers have also started to seek out locally produced goods, as they become more concerned about their health or more environmentally conscious.

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