Games & Prizes – Pharma’s Latest Ploy for Keeping You on Their Drugs

Did you know that medication non-adherence costs the pharmaceutical industry $150 billion a year? Well, if you didn’t, you do now – and it’s something that Big Pharma has been so concerned about that they’ve actually come up with a plan to “help” you get the medicine down, and keep it down.

According to Pharma Marketing News and a new website partner called HealthPrize.com, drug companies are now joining hands to give you all kinds of goodies in exchange for you taking your meds – and for continuing to take them. Financial incentives, games, sweepstakes and outright cash are all part of the latest ruse to get consumers to stay on their medicines.